Democrats Try to Persuade While Republicans Try to Mobilize
Which issue do US voters care about most? It's hard to say, but data on ad spending shows which issues the candidates care about.
Will this persuade undecided voters?
Photographer: Jemal Countess/Getty Images North AmericaThe political outlook heading into the final month of the campaign is muddled, to say the least. Inflation is near record highs, which is bad news for incumbent Democrats. On the other hand, abortion rights are under siege across the country, which is an issue that works in Democrats’ favor. Meanwhile, a former president who is the subject of various criminal and civil investigations nevertheless has the Republican Party in a stranglehold.
All this raises the question: Which issue do voters care about most? To get an answer, I decided to follow the money. The advertising money, that is.