Andrea Felsted, Columnist

The Kanye-Gap Breakup Will Be Tough on Adidas

Ye wants to run his Yeezy fashion and footwear alone. That’s a big blow to the companies that pinned a revival on the celeb.

September 23, 2022 at 6:29 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Kanye West wants to go it alone.

The musician told Bloomberg News last week that he was done with his corporate partners and plans to branch out his fashion empire solo. Gap Inc. is winding down its deal with the rapper and his Yeezy fashion label, after a public spat in which Ye, as he is known, criticized the company, Bloomberg News reported.