, Columnist
Can E-Bikes Rescue the Covid Bicycle Boom?
The bike industry is riding into a rough patch as inflation surges. But two-wheel rides still look like a long-term winner.
The preferred commute.
Source: Bloomberg
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Is air leaking out of the bicycle boom? Recent profit warnings from European bike companies suggest weakening demand and surplus inventory are becoming a problem.
“The industry has overordered on bikes. Dealers got overexcited and shops felt also pressured to place orders due to supply chain issues,” says Will Butler-Adams, chief executive officer of UK folding bike company Brompton Bicycle Ltd.