, Columnist
The European 'Way of Life' Isn't Looking Too Sweet
The continent faces a stark reality of less energy, less output, less disposable income and higher inflation.
Not the same.
Photographer: JORGE GUERRERO/AFPThis article is for subscribers only.
The European “way of life” has always been a vague concept, but — after Covid-19 — it chimed with a new generation looking for la dolce vita.
Citigroup Inc. is one unlikely poster child. At its new office in Malaga, Spain, junior bankers can expect to be paid half the salary of their London peers — $100,000, reportedly — in exchange for the chance to live continentally. More traditional working hours, the Mediterranean, a lower cost of living and longer life expectancy — the kind of soft power Europe wants to be known for.