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Trung Phan

Amazon’s Private-Label Business Is a Losing Proposition

Scaling it back would defuse controversy, serve consumers and make life better for Amazon’s universe of third-party sellers.

Stick with what works.

Stick with what works.

Photographer: Smith Collection/Gado/Archive Photos

Last month, comedian John Oliver delivered a scathing episode on tech monopolies for his show “Last Week Tonight.”

Between jokes, he laid out some key Big Tech antitrust concerns. Apple Inc. controlling the App Store. Alphabet Inc.’s Google favoring its own properties in search results. Inc. reportedly using third-party seller data to create knock-off private label products.