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Opinion
Andrea Felsted

Jubilee Parties Won't Rescue the UK Consumer Economy

Shops and pubs are expected to get a boost from four days of celebrations, but don’t expect the lift to last.

Behold.

Behold.

Photographer: Dan Kitwood/Getty Images Europe

The bunting’s out, and the Victoria sponge is on the Union Jack platter. But don’t count on the Queen’s Platinum Jubilee lifting consumers as much as past Royal celebrations have.

Although Brits are set to mark the occasion — commemorating 70 years of Queen Elizabeth’s reign — with a four-day weekend, the UK’s gloomy economic backdrop means any feel-good factor may be short lived.