How @BoredElonMusk Attracted 1.7 Million Followers on Twitter
The widespread use of professional pseudonyms on social media could curb rampant credentialism and allow merit to win out.
1.7 million followers and counting.
Source: @BoredElonMusk on Twitter; Illustration: Jessica Karl
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Pseudonymity will be an inevitable work trend over the next decade.
I realized this while interviewing a popular pseudonymous Twitter account: @BoredElonMusk, whose musings on tech and wild startup ideas that the real Elon might invent (like a “food truck ferris wheel”) have attracted 1.7 million followers.