Andrea Felsted, Columnist

What’s Next for Next Doesn’t Bode Well for the Rest

The multinational retailer expects to increase prices in 2022 because of tenaciously high shipping costs.

January 6, 2022 at 9:16 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Simon Wolfson.
Photographer: Chris Ratcliffe/Bloomberg

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Omichristmas wasn’t so bad after all.

Despite the rampage of the variant in the weeks before the holiday, Next Plc reported a better than expected 20% increase in full-price sales at its U.K. stores in the eight weeks to Dec. 25, compared with 2019. Shoppers splashed out on glamorous outfits as they continued to socialize with friends and family to compensate for the dismal holiday season in 2020.