Meta’s Mediocrity Is the Message
Avoiding catastrophe was the bar for Facebook’s rebranding, and Mark Zuckerberg cleared it.
Going Meta.
Photographer: Michael Nagle/BloombergThis article is for subscribers only.
Facebook Inc., you may have heard, has changed its name to Meta.
Setting aside, briefly, the vital debate on Facebook Inc.’s myriad evils, and focusing specifically on the name and brand, there are some elements of note.