Facebook Goes Full Meta. Is That What Consumers Want?
The social-networking giant’s metaverse is still years away. A conveniently timed rebranding won’t be enough to repair the current damage.
New name, same problems.
Photographer: Justin Sullivan/Getty Images
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It’s “Meta.” After a week of intense speculation, Mark Zuckerberg revealed a new name and logo for Facebook rooted in the social-networking giant’s ambition to develop a digital world that would replace the current version of the internet.
The metaverse Zuckerberg envisions will be a place where consumers can play, socialize and even run a business, all within a computer-generated virtual environment.