Mark Zuckerberg Seeks Salvation in Metaverse
He may be able to enjoy a run even more lucrative than in the social media era.
New worlds and new revenues beckon.
Photographer: Glenn Chapman/AFP via Getty Images
In a previous column, I allowed myself to daydream about Mark Zuckerberg announcing the end of Facebook Inc.’s main app. It may have sounded implausible at the time, but now Zuckerberg appears to share my dream at a certain level: He’s working on a wholesale solution to Facebook’s endless public relations and regulatory issues — a pivot.
It’s the kind of pivot American Express Co. performed when it moved from the express delivery business to charge cards; or, to use a more recent example, the kind the company now known as Slack Technologies Inc. executed by dropping the unsuccessful game it was developing, and turning the game’s messaging feature into its main blockbuster product.