Mark Zuckerberg Needs to Change More Than Facebook’s Name
The CEO may want to focus on the metaverse, but he needs to fix the serious issues he’s got in the real world first.
Mark Zuckerberg’s alternate reality can wait until the damage to this one is repaired.
Photographer: Drew Angerer/Getty Images
Mark Zuckerberg wants to rechristen Facebook Inc., giving the financial powerhouse — and social media hothouse — a fresh identity. While Zuckerberg’s corporate baby has handily weathered prior crises, boasts an enviable global footprint and continues to rake in massive profits, critics have turned it into a pinata for myriad good reasons. Zuckerberg seems to think the best response to all of this is cosmetic.
Zuckerberg, architect of much of the modern digital universe, also may be entertaining thoughts of a seismic corporate overhaul, of course. The Verge first reported that a name change is afoot and is meant to reflect Facebook’s “focus on building the metaverse.” What exactly is this metaverse, you ask?