, Columnist
Hold Amazon and Facebook to Account As Global Superpowers
Given the scope of their ambitions and our dependence on them, behemoth brands should be treated, and held to account, for what they really are: commercial superpowers.
The next branding frontier?
Illustration: Lara Williams. Photographer: NASA/Hulton Archive.
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It’s getting harder to distinguish brands from nation-states.
The resemblance is not simply semiotics: