, Columnist
Hate Morning Meetings? Move to Ireland
Now that a lot of U.S. office workers can log on from anywhere, an old question has new relevance: Which time zone are you in?
What time is where you are?
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A longstanding business variable is gaining in relevance: Which time zone are you in? This is going to be a bonus for some parts of the world, and a setback for others.
The relevant driver of change is the growth of remote work. That started with the pandemic, but the movement has taken on a life of its own. It is now possible to work for many major companies, or do your own work, from just about anywhere — provided you have a good internet connection. And as foreign travel resumes, the ability to work “from the road” will be a growing factor even for tourist destinations.