Paul J. Davies, Columnist

Are Social Media ‘Finfluencers’ Coming for Your 401(k)?

There’s some fine money advice on the web but, investor beware, they are working off the same algorithms that addict you to cat photos.

What kind of financial advice is that?

Photographer: INDRANIL MUKHERJEE/AFP
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Social media’s next victim could be your 401(k).

Finance influencers — or “finfluencers” — are becoming a hot new thing on social media sites like TikTok and Instagram. This may be the next big content moderation headache for the industry.