Next IPhones Cater Deftly to Creators and Influencers

For many consumers, this fall’s Apple Inc. iPhone lineup may not be a “must have” with its modest improvements compared with last year’s big 5G upgrade. But the smartphone maker is doing something, well, smart. The company is focusing feature enhancements for its new models toward a key constituency: creators and influencers. And it will pay dividends.

Last week, Bloomberg News’s Mark Gurman reported that the next-generation iPhones will have designs similar to the 2020 models but with a faster main chip and better screens. Here’s where it gets interesting. Gurman says the models will have new camera and video capabilities — including an AI-driven filter system that stylizes photos and a higher-quality video-recording format. The filters will let users adjust the color temperature, shadows and contrast more precisely than with traditional software app methods, while the video offerings will enable more editing flexibility and the ability to change the amount of background blurring afterward.