, Columnist
Is Back-to-Office the New Back-to-School?
With size and fashion changes, consumers and retailers are struggling with the RTO shopping list.
Winser London Grace dress.
Source: Winser London
This article is for subscribers only.
The back-to-school shopping season is in full swing. But there’s another event on the horizon that could be just as lucrative at ringing up sales at retailers and consumer goods groups: back-to-work.
The start of the school term — largely in-person this year — will see parents buying staples such as clothing and electronics. But in the shifting world of employment, customers and retailers are figuring out what will fill the return-to-office shopping list. That’s a challenge for stores and big consumer groups grappling with snarled supply chains and rising costs.