How Netflix Can Go Big in Gaming

The streaming-video leader’s modest approach is too timid for such a competitive industry. Going bold and buying Cyberpunk maker CD Projekt could make a difference.

Netflix and Cyberpunk creator CD Projekt could be a potent combination.

Source: CD Projekt

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Netflix Inc. is getting into gaming — but for now, it’s starting small.

On an investor call last week, the streaming-video leader tempered expectations over its planned move into interactive entertainment. Management said it would begin modestly with phone-based games, experimenting in a deliberate fashion to learn about the category.