Chris Bryant, Columnist

Europe’s Elon Musk Drives a Bugatti Now

A stock market listing could be just the springboard Croatian inventor Mate Rimac needs to join the really big leagues.

July 6, 2021 at 10:10 AM UTC

Chris Bryant is a Bloomberg Opinion columnist covering industrial companies in Europe. Previously, he was a reporter for the Financial Times.

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Europe has been branded “The land that ambition forgot,” a continent that struggles to build world-beating tech companies due to what’s considered an “entrepreneurial deficiency.”

Tell that to 33-year-old Croatian inventor Mate Rimac, who’s about to become the co-owner and boss of one of the world’s most storied car marques, Bugatti Automobiles. Such are his engineering talents that Volkswagen AG this week handed him the reins at the maker of luxury ultra-high performance sportscars.