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Barry Ritholtz

Ten Simple Money Rules for Investing Success

Bad decisions and poor behavior are the primary reasons why many fail to meet their financial goals.

The rules of money.

The rules of money.

Photographer: Manan Vatsyayana/AFP via Getty Images

Lists can help organize your thoughts. I have created them for everything from rules for investing to financial phrases to avoid. As someone who has spent decades thinking about money – saving it, investing it and spending it – I have come to recognize several fundamental truths about money that I have compiled into a list:

Investing Is Both Simple and Hard: The basic premise behind successful investing is easily understood: “Invest for the long term, be diversified, watch your costs and let compounding work its magic.” But following through can be challenging.