Lionel Laurent, Columnist

Taxing Amazon Is Like Squeezing Rice Pudding

A global tax agreement is still far off, but the momentum behind stopping sweetheart multinational deals is unmistakable.

The taxman’s turn

Photographer: Justin Tallis/AFP via Getty Images

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Around 100 years ago, the U.K. fumed as the wealthy Vestey brothers shifted their family business to Argentina to escape the long arm of London tax collectors. As the multinational used ever-more-elaborate schemes to shuffle profits, including creating a trust in Paris, the authorities likened attempts to tax the Vesteys to “trying to squeeze a rice pudding.” The relevant loophole, which outraged the public, wasn’t closed until the 1990s.

Today’s rice-pudding squeezers have a new breed of multinationals in sight: Tech companies such as Amazon.com Inc. and Facebook Inc. that sell their services to consumers around the world yet pay little or nothing in tax.