, Columnist
When to Buy a Lamborghini? There's No Time Like the Present
Lamborghinis are popular with the crypto crowd. All the more reason for Volkswagen to consider a sale of the Italian sportscar maker.
Freshly minted.
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For those who aspire to cryptocurrency riches, the entreaty “When Lambo?” long ago became a popular way to refer to that blessed day when you’re finally wealthy enough to buy a luxury sportscar.
The soaring price of Bitcoin and other financial assets means more and more people are in a position to join that club. And after having been stuck at home for a year the newly wealthy are in a mood to spend. This is undoubtedly good news for Lamborghini’s owner, Volkswagen AG, which has seen the attractiveness of its Italian subsidiary shoot up among potential buyers of the asset.
