Gen Z’s Used Clothing Hacks Won’t Save the Earth
But young adults and teens are on the right track with resale and customizations.
Hunting for secondhand treasures.
Photographer: Daniel Leal-Olivas/AFP via Getty Images
Are we witnessing a sustainable fashion revolution? Earth-conscious young adults and teens have been busy during the pandemic exploring fashion hacks to look trendy while going easy on the environment. They’ve helped drive the rise of clothing resale platforms such as Vinted and Depop as well as rental apps like Hurr and ByRotation.
You can see this culture of cool sustainability emerging on TikTok. Rather than showing off fast-fashion purchases from Zara, ASOS or H&M, shoppers are making videos with hauls from thrift shops, tapping into streetwear and Y2K trends. (Yes, that means low-rise jeans are back in fashion.)