Andrea Felsted, Columnist

Oatly Brings $10 Billion Vegan Milk to Market

The popular dairy alternative must navigate increasing competition and choppy stock markets to justify a top-end IPO pricing.

May 20, 2021 at 10:00 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Oatly Group AB is looking like the cat that got the non-dairy cream.

The Swedish oat-milk maker, which counts Oprah Winfrey and Jay-Z among its backers, priced its initial public offering on Wednesday at the top of its range at $17 per share. This gives the company a market value of about $10 billion, according to Bloomberg News. It’s expected to go public in the U.S. on Thursday.