, Columnist
Four Ways Companies Can Adapt to Deglobalization
Resilience will come at a cost.
Borders are back.
Photographer: Mario Tama/Getty Images
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Even before the Covid-19 pandemic hit, the trend toward freer movement of goods, capital and people known as globalization was facing severe headwinds in the form of trade wars, refugee crises and Brexit. Now, as the world struggles to recover from a plague that has reemphasized the significance of borders and national interests, global corporations must confront a difficult question: How best to do business in an increasingly fractured economic and geopolitical landscape?
One answer, to put it bluntly, is to become less global. This has advantages, but also entails costs.