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Opinion
Timothy L. O'Brien and Nir Kaissar

Amazon Fights Union Drive With Fact-Free Bombast

The e-commerce giant’s aggressive strategy is heavy on bluster and light on the truth.

Amazon has spent millions of dollars attempting to crush a unionization effort.

Amazon has spent millions of dollars attempting to crush a unionization effort.

Photographer: Jason Redmond/AFP/Getty Images

If you ran one of the biggest, most innovative and most profitable companies in the world with an enviable reputation for customer service and brand management, would you spend days pounding on your critics — including two U.S. senators and at least one representative — when much of what you’re disputing is demonstrably true?

If your company was facing a public backlash because many of your workers can’t afford food, shelter and health care, and because working conditions are so oppressive they routinely urinate in bottles and defecate in bags and buckets to get their jobs done on time, would you scoff at the problems?