Noah Smith, Columnist

Imagine the Covid-19 Economy Before Zoom and Amazon

The productivity value of digital services was underappreciated until the pandemic forced us to figure out new strategies for living and working.

Technology helped hold society together during Covid.

Photographer: Octavio Jones/Getty Images North America
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Economists concerned about slowing productivity have spent the past decade hotly debating the value of free digital services such as Google’s web search and Amazon’s online store. But those online services have proven their worth during the pandemic . And Covid-19 may ultimately push our society to learn new ways of using digital technologies that accelerate productivity growth.

Over the past year I've been occasionally bombarded with tweets casting doubt on the value of software companies. The allegation that online services didn’t help with the pandemic came on top of a pre-existing concern — prevalent among some economist, as well as critics of the technology industry — that these services add little to the real economy.