Can the Death of Skinny Jeans Save Retail?
Shoppers are embracing looser styles of denim. This overdue fashion shift could be a bright spot for an industry reeling from the pandemic.
Is anyone mourning the death of skinny jeans?
Photographer: pinkypills/Fuse
If you’re dreading cramming yourself into your skinny jeans after a year in the soothing swaddle of sweatpants, I’ve got great news: You don’t have to, because skinny jeans are over.
Several big names in denim have recently noted a migration away from this era-defining silhouette. Abercrombie & Fitch Co. Chief Executive Officer Fran Horowitz told investors on Tuesday that “the skinny jean is becoming less important.” At American Eagle Outfitters Inc., chief creative officer Jennifer Foyle spoke the next day on an earnings call of a “shift into looser denim” for women.