, Columnist
Google Puts Lid on Cookie Jar and Ends an Internet Era
Privacy concerns and technological innovation are changing how users are tracked online, but targeted ads aren’t going anywhere.
Don’t worry, ads will still find you.
Illustration: Jessica Karl
The cookie is dead. Long live the cookie.
Google, the internet search giant, said this week that it’s done tracking us as we skate around the web. It promises that after fully eliminating its use of third-party cookies over the next year, it won’t adopt replacements that essentially do the same thing.