Tinker Tailor Soldier...Brand?
The U.S. Central Intelligence Agency unveils a new look for an era of diversity, D.I.Y. spies and more brand-savvy recruits.
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A few days before insurrectionists stormed the U.S. Capitol, the Central Intelligence Agency — “the Nation’s first line of defense” — unveiled a rebrand. The government-issue website was replaced with a bold and dramatic “dark mode” look:
And the patriotic seal (eagle, compass, scroll) morphed1 into a strikingly contemporary design: