Timothy L. O'Brien, Columnist

GameStop Taught the Robinhood CEO a Lesson in PR

It took him way too long to explain why he didn’t put his customers first.

February 4, 2021 at 11:30 AM UTC

Corrected

February 4, 2021 at 10:04 PM UTC

Timothy L. O'Brien is senior executive editor of Bloomberg Opinion. A former editor and reporter for the New York Times, he is author of “TrumpNation: The Art of Being the Donald.”

Learning things on the job.
Photographer: Alex Flynn/Bloomberg

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Sending ill-prepared or untested chief executives into the media wilderness can be disastrous — and sometimes comical.

A case in point is Vlad Tenev, the CEO and cofounder of Robinhood Financial LLC, the little company that has a trading app beloved by the small-fry investors who took down hedge fund giants in the GameStop saga.