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Opinion
Tae Kim

Forget TikTok. Clubhouse Is Social Media’s Next Star.

The social media platform based on live audio conversations is soaring in popularity. And this is only the beginning.

Clubhouse is gaining attention and users. The social media giants should be concerned.

Clubhouse is gaining attention and users. The social media giants should be concerned.

Photographer: Tae Kim/Bloomberg

The next killer smartphone app has arrived — and it offers the potential to transform how we communicate, share knowledge and even make new friends.

I am talking about voice-and-audio-based social networking startup Clubhouse. Its platform enables users to drop in and out of ephemeral chat rooms and take part in a range of gatherings, from small “water-cooler” type conversations to larger discussions featuring expert panels, often attended by thousands of listeners. Since its launch last March, Clubhouse has increasingly become a cultural phenomenon, attracting politicians, celebrities and experts from all walks of life. With its success and prominent backing, it may now be poised to upend the entire social media space.