, Columnist
Cheap Transatlantic Flights Will Return One Day
Disruptor airline Norwegian Air Shuttle is having to cease its popular no-frills long-haul flights. The gap in the market is an opportunity.
Norwegian may not be the last to try a low-cost, long-haul strategy.
Photographer: Bloomberg
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The pandemic has ended a plucky attempt to break the stranglehold that carriers like British Airways and Delta Air Lines Inc. have on the transatlantic market.
Norwegian Air Shuttle ASA’s decision to cease long-haul services to ensure its survival won’t surprise anyone familiar with its years-long struggle to make money. But this may not be the end of attempts to carry passengers cheaply between Europe and the U.S. on modern fuel-efficient aircraft.