Andrea Felsted, Columnist

Are You Ready For the Roaring 2020s?

Hopes for a vaccine recovery have people itching to buy anything more glam than loungewear and furniture.

December 24, 2020 at 6:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Let the rotation begin.
Photographer: Jeff J Mitchell/Getty Images Europe

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First, we stocked up on sweatpants, then we made home improvements. Next will we be booking vacations and buying beach bags? It’s not the most outrageous idea.

Since the arrival of a Covid vaccine, there has been a “great rotation” in the stock market: Investors have been pulling out of safe-haven stocks, such as consumer staples, and moving into those that could benefit from a recovery, such as banks and airlines.