Mark Gongloff, Columnist

Tesla Stock Price on Collision Course With Apple Car

The iPhone maker knows something about consumer products.

December 22, 2020 at 9:42 PM UTC

Mark Gongloff is a Bloomberg Opinion editor and columnist covering climate change. He previously worked for Fortune.com, the Huffington Post and the Wall Street Journal.

TFW Apple is your competitor.
Photographer: Win McNamee/Getty Images North America

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A common time-travel fantasy involves going back to buy a bunch of, like, Apple stock just before it takes off. A handful of lucky Tesla fans have been living that dream this year, watching modest investments in the electric-car maker turn them into paper millionaires basically overnight. But something about this hockey-stick-shaped chart feels less Apple and more Pets.com: