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Cathy O'Neil

Polling Failed. It's Time to Kick the Addiction

Doubling down won’t help Americans understand themselves.

Go figure.

Go figure.

Photographer: Joe Raedle/Getty Images

For the second time in a row, polling has failed to correctly assess the mood of the nation heading into a U.S. presidential election. The debacle will inevitably engender recriminations, soul-searching and efforts to do a better job next time around.

I’m beginning to think that we’d be better off if we kicked the habit.