Andrea Felsted, Columnist

People Don't Need Bottled Water in a Pandemic

Danone, the French company behind Evian mineral water, has fallen behind its rivals. Is it too late to catch up?

October 19, 2020 at 12:07 PM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

We’re fine with tap.
Photographer: Alex Tai/SOPA Images/LightRocket

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“A new world: Deliver. Reshape. Review. Adapt.”

No one can disagree with the direction of Danone SA’s new strategic blueprint announced on Monday. Much more debatable is whether the French food group that makes Activia yogurt and Evian mineral water can actually achieve it.