Justin Fox, Columnist

America Has Lost Its Taste for Iceberg Lettuce

The decline of escarole, the rise of kale and other statistical evidence of how the country is changing.

October 13, 2020 at 12:30 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

Losing its head.
Photographer: Bloomberg/Bloomberg

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It is quite possible 2020 will be remembered as a turning point in American history, a moment after which the country became irretrievably different from what it had been before.

Yes, that’s right, this could be the year consumption of romaine and other leaf lettuce finally surpasses that of head lettuce, which is mostly iceberg lettuce.