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Tara Lachapelle

Overpaying for TV Again? Get Used to It.

YouTube TV’s price hike is cable all over again.

After YouTube TV’s hike what’s next, a Netflix price increase?

After YouTube TV’s hike what’s next, a Netflix price increase?

Photographer: Patrick T. Fallon/Bloomberg

If you’re considering making the switch from cable TV to streaming to save money, I have some bad news for you. 

YouTube TV, a streaming-video service owned by Google’s parent Alphabet Inc., just raised its monthly subscription fee from an already steep $50 to an even steeper $65. To put that into perspective, the $15 rate hike is more than the price of one whole month of Netflix. Tack on the cost of an internet connection, which is needed to stream, and YouTube TV starts to look like not much more than a glorified cable package. It’s emblematic of a broader industry conundrum: a need to raise prices that are already too high from a consumer’s standpoint, yet not high enough for streaming companies to have any hope of turning a profit.