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Opinion
Sarah Halzack

Lululemon Looks Into the Mirror for Its Next Chapter

The athletic apparel maker’s purchase of home-fitness startup Mirror stands to benefit from Covid-era gym aversion and cross-promotion potential.

Lululemon’s move into fitness with Mirror is no big stretch.

Lululemon’s move into fitness with Mirror is no big stretch.

Source: Lululemon Athletica Inc.

Lululemon Athletica Inc. is stretching itself into a new area of business. The seller of yoga pants and other workout apparel announced late Monday that it had agreed to acquire Mirror, a home-fitness product offering live and on-demand classes as well as personal training, for $500 million. Lululemon CEO Calvin McDonald has said that the startup expects to notch more than $100 million in sales this year and is on track to break even or earn a narrow profit next year.  

This deal, of course, does little to boost the top line sales for a company that had $4 billion in revenue last year.  But it is a worthwhile way for Lululemon to test its ability to move beyond its core retailing expertise.