, Columnist
How to Go Cold Turkey on $77 Billion of Facebook Ads
Companies are boycotting to force the tech giant to tackle racism. What if they just abandoned the platform entirely?
Financial incentives, coming your way.
Photographer: Abdulhamid Hosbas/Anadolu Agency
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It’s good that big brands like Verizon Communications Inc. and Unilever NV are pulling ads from Facebook Inc.
As my colleague Sarah Halzack has written, the way to make the adtech giant change its approach to tackling hate speech and misinformation is to target how it makes money. (A similar effort worked at Google’s YouTube unit.) But Mark Zuckerberg and co. will still make $77 billion this year from advertisers. If brands really believe in this crusade, they should get off Facebook entirely.