Beyond Meat Is Having Its Moment

As the coronavirus pandemic continues, Bloomberg Opinion will be running a series of features by our columnists that consider the long-term consequences of the crisis. This column is part of a package on how the pandemic is altering the business of eating and drinking. For more, see Bobby Ghosh on the future of destination dining, Adam Minter on how sanitized street food will hurt the world’s poor and James Gibney’s interview with Daniel Okrent and Wayne Curtis on the future of bars and cocktails.

At a time when most food producers are facing disruption, Ethan Brown is high on the hog. Well, the hogless hog. Brown is the founder and CEO of Beyond Meat, a protein company that sells plant-based meat products — burgers, sausages, ground “beef” and fried “chicken” — to U.S. retail stores, including Target and Whole Foods, and major food chains worldwide, such as KFC, Carl’s Jr., Dunkin Donuts and Starbucks.