Amazon Prime Day Delay Delivers a Gift to Rivals
The longer it takes for the e-commerce giant to get back to normal, the more opportunities it will give the competition.
Amazon is still the one to beat, but rivals have openings.
Photographer: Jason Alden/BloombergThis article is for subscribers only.
Amazon Prime may not be so prime for a bit longer.
On Thursday, the Wall Street Journal said Amazon.com Inc. is pushing its Prime Day event from July to September because of the pandemic, citing people familiar with the matter and confirming earlier reports of a possible postponement. The annual shopping bonanza offers exclusive deal discounts to its Prime members and has grown over five years to become one of the e-commerce giant’s biggest marketing events, its own summer version of Black Friday.