Andrea Felsted, Columnist

Retailers Wish You'd Be Back Shopping By Easter

The lockdown is going to be a long haul for retailers, but so is any recovery.

April 3, 2020 at 8:15 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

The Easter Bunny is donning a face mask this year.
Photographer: Stefan Wermuth/Bloomberg

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Donald Trump wasn’t alone in hoping everyone’s lives could get back to normal by Easter weekend.

Retailers’ decisions to furlough hundreds of thousands of U.S. retail workers this week underscore that store closures are set to go on for much longer than initially anticipated. Closings in many major markets around the world will remain in place through next weekend and beyond, wreaking havoc with the prime spring shopping season.