, Columnist
Meal Kits Are the Next Best Thing in Covid-19 Pandemic
HelloFresh and Blue Apron were ridiculed for sourcing the food themselves, but it turns out that was the right recipe in the era of the coronavirus.
When you just can’t take another night of figuring out what to cook in lockdown.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
A whole generation of tech startups was built on the premise that the most lucrative business models aim to connect people or businesses on one side of the marketplace with people or businesses on the other side.
Whether Tinder, Uber Technologies Inc. or Airbnb Inc., the platform theory held that acting as a facilitator for someone else’s offering meant you could scrape off commission while maintaining an asset-light business whose low operational costs rewarded you with high profitability.