Slack and Zoom Seize the Day, But Will They Stick?

Surging demand from remote-working clients is helping the upstarts put some distance between their products and tech goliaths’ less-capable offerings.

Demand for Zoom’s video-conferencing tool has sent the company’s shares skyrocketing from its 2019 IPO price.

Photographer: Michael Nagle/Bloomberg
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The coronavirus is changing the way we work. As more governments implement stricter shelter-in-place orders, corporations and their employees are scrambling to figure out how to conduct business operations in a work-at-home world. First, new hardware is required. Sales of monitors, webcams and laptops are soaring as people build out their home offices. But that’s the easy part.

The bigger issue is how to enable similar levels of productivity without the many brief conversations and in-person meetings during a typical day at the office. To accomplish this, companies are increasingly turning to a handful upstarts in the aptly named workforce collaboration software category. These are the tools, initially designed for use in an office, which the world has now discovered work so well when trying to stay connected remotely, from video conferencing to electronic messaging platforms. And as they gain traction in the home workspace, it seems more and more likely they’ll stick once we’re all back in the office again, accelerating a trend toward greater usage that was happening anyway.