After an international outcry that included a Twitter campaign led by the Auschwitz-Birkenau Memorial and Museum, Amazon has removed Auschwitz-themed Christmas ornaments from its site. Most observers — myself included — were heartened by this decision. Does the world really need these products, or, for that matter, an Auschwitz-themed mouse pad and bottle opener?
Still, the question arises: Where should a company such as Amazon.com Inc. draw the line when it comes to selling third-party merchandise? I propose a standard: Focus on whether the merchandise contributes to further understanding, one way or another, rather than whether it might embody evil.