Andrea Felsted, Columnist

Kylie Jenner Is Keeping Up With the Billionaires

Coty Inc. has just bought 51% of Kylie Cosmetics, giving it a $1.2 billion value. It's a risky move given the fickleness of Instagram fashion.

November 19, 2019 at 7:30 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Koty Inc.
Photographer: Tommaso Boddi/Getty Images North America

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Coty Inc. just turned into Koty Inc.

The American beauty group controlled by Germany’s billionaire Reimann family has agreed to pay $600 million for a majority stake in the cosmetics brand founded by Kylie Jenner, the youngest member of the Kardashian-Jenner clan. The deal, in which Coty will acquire a 51% stake, values Jenner’s Kylie Cosmetics business at about $1.2 billion, not bad for the line of lip kits the reality TV star created when still a teenager.