, Columnist
Stock Investors Could Use a Refresher on the Basics
Profits, governance and price should always be in vogue.
Masayoshi Son got a little overconfident.
Photographer: Kiyoshi Ota/Bloomberg
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I’ve always thought someone should write a book titled “All I Really Need to Know About Stock Investing I Learned in the First Year of B-School” or something like it. The gist would be that investors should look for companies that:
Granted, that could just as easily be scribbled on a cocktail napkin, but the point of the book wouldn’t be to catalog the nuances of equity investing — investors already have Benjamin Graham and David Dodd’s terrific tome “Security Analysis” for that — but to have a handy reminder on the bookshelf of how to get the crucial parts right.