, Columnist
It's Time for Alibaba to Slay the Monster Jack Ma Created
Singles’ Day is holding the Chinese internet company back from moving beyond e-commerce, and the era of its former chairman.
Scarlett Johansson and Jack Ma live it up at the 2016 gala.
Photographer: STR/AFP/Getty Images
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Alibaba Group Holding Ltd. should put its Singles’ Day shopping extravaganza out to pasture.
The Nov. 11 annual event, which has been going for a decade, started as a marketing gimmick for an upstart e-commerce company looking to draw a crowd. And it did.